Whatever the job is made of, my craft is always the same — finding the answer.
Twenty years of it: the hard ones, the fast ones, the ones nobody else wanted to take. I don't have a trick for it. I just don't put a job down until it's right.
Most of my work comes from a few agencies that keep coming back.
For years the call came most often from UKT — the complicated jobs on a short clock. Regional adaptations for brands like Rio Mare and Rowenta. Multi-year promo and enrolment films for two Belgrade faculties, Civil Engineering and Transport — dean's address, campus, drone, cut and delivered on the date. They send the raw material; I send back the finished thing.
What they called a team was one person — me.
A team that builds unusual solutions out of seemingly simple parts — and holds its speed on the most complex demands.UKT
It isn't only them. Web Media Agency sent me their production work for years — animated HTML5 display for Banca Intesa's home-loan campaign and Vespa, influencer boxes for L'Oréal, product leaflets for Bosch. Every format, every loop, every late correction. Evoke handed me RATEL's anniversary book and called me the best DTP they know. Havas still sends print prep now.
They keep coming back. That's the reference I trust most.
The longest thread is Coolplay, and it's still running.
Board games brought to the region in our language: Catan, Splendor, Lord of the Rings, Arkham Horror, and dozens more — worked directly against notes from publishers like Asmodee and IELLO. Rules, boxes, cards, print-ready files, and the 3D mockups that sell them on the shelf. Hundreds of small pieces, each one print-correct.
Sometimes there's almost nothing to start from.
For Bekon I built the brand from the name up — logo, and everything it touches after.
Exactly as agreed — that's how it was done. Real professionals.
Jelena Stanković · Bekon PrometAnd in the end the work is judged by what it does, not how it looks in a portfolio:
More than a website. The company is seen more clearly and more widely — a recipe for a more successful business.
Slobodan Sebić · Seba CrashbarsTen of those years were inside one agency — Ovation BBDO — where the work never stopped and the standard didn't bend.
Not just an executor. He kept finding ways to make the work faster and better, and his solutions saved us time and resources again and again — a breadth hard to find on the market today.
Milan Veljić · DTP Director, Ovation BBDOIt's the Japanese character for takumi — a master who spends a lifetime perfecting a single craft.
For a long time that felt like the opposite of me. I've done a bit of everything — print and packaging, video, branding, banners, localisation. Never a clean job title, and I used to think that counted against me.
Then it flipped. The craft was never the medium — the print, the video, the banner, the brand. It was getting to the answer, and that's the one thing I'd been practising on every job, whatever it was made of. One craft, perfected after all.
People didn't call me because I was the cheap way out — I wasn't. They called because they knew it would get solved, that I wouldn't stop until it was, and that it would happen faster than seemed possible.
That's the trade. Not the pixels or the print — the answer.
If what you've got is hard, due yesterday, and has to be right — that's the call I want. Bring it. Let's solve it.