Brand identity · Print · Signage
D2 Medic
Overview
Medicine is regulated. So is its paperwork.
Complete identity for D2 Medic — a specialist medical practice in Belgrade, commissioned through the UKT agency. Logo, brand book, the clinic’s full working paper system, interior wayfinding and the light sign for the facade — designed and prepared for print, every piece.
The Client
A new specialist practice for general medicine and specialist examinations — two doctors opening their own clinic in Belgrade. Everything had to exist at once: the mark, the stationery, the signs on the door and the light on the facade. Commissioned and coordinated through UKT.
The Mark
D2 is a headcount: two doctors, both with names starting in D. Their initial, doubled, split by a clean diagonal — and built to survive clinical contexts: backlit on a facade, cut in 3D on the reception wall, printed at stamp size on a prescription. Pantone 2119 cyan against cool grey — calm, clinical, unmistakably medical without a single cliché cross.
The Rulebook
Medical stationery answers to more than taste. The memorandum and prescription pad carry the legally mandated patient-rights notice; the entrance sticker and the mandatory plaque carry the required practice details, verbatim. Every piece went to print with the law in the footer — plus Word and Excel templates the staff can actually type into.
The clinic’s working set — memorandum, prescription pad, appointment card. The small print at the bottom isn’t decoration; it’s the Patient Rights Act, set to spec.
The 3D mark and wayfinding mounted on the reception wall, the light sign lit on the facade, the trifold at the front desk — and the identity carrying the clinic’s own website and Google profile. Not a concept board: a clinic you can walk into.
